![]() Research findings from 34,000 professionals, across 40 sectors, in 10 markets characterises the BETA population as individuals that have: Blurred work-life boundaries, an Evolving mindset, are Tech natives but are time poor, and have raised levels of Activism. Around two-thirds globally are the ultimate decision maker for their company or the final decision maker for their department/team when making purchases. The BETAs form the largest group of purchasers and decision-makers in the global workforce. The new report examines the changing behaviors and attitudes of “the BETAs” – the first cohort of digital natives (21 to 40 year-olds) to assume positions of seniority in business, at a time of dislocation. GlobalWebIndex (GWI), the leading target audience company, together with LinkedIn’s B2B Institute, launched “Work in BETA: The Rising B2B Decision Maker”.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |